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Matt Fangman
Design Leader

Metrics of Success

1.3B+

ARR influenced through design-led initiatives
5,000
Employees trained in design thinking at scale
85+
Enterprise deals > $1M influenced by UX strategy
24 hrs
Time to launch post-Apple event with full site readiness
15
Reduction in support tickets through agent tooling
46
Dispute types resolved improving $20M in revenue flow

My Approach

Scalable Frameworks

Leveraging frameworks to drive transformation, my work enables teams across an organization to consistently align, act, and scale innovation.

Collaborative Leadership

Facilitating with clarity, I help people align on goals, surface assumptions, and move forward with shared purpose.

Systems Thinking


Considering the entire system (people, processes, tools, and context), I identify root causes and design solutions that are effective across functions, rather than being limited to silos.

Purposeful Innovation

Aligning solutions to the organization’s purpose, the user’s lived experience, and the impact we aim to create, I design with the long game in mind.

Strategic Influence

Through thoughtful storytelling, listening, and framing, I help teams and leaders see possibilities clearly and move toward them with confidence.

Iterative Solutions

Using fast, low-risk experiments to validate ideas early, adapt quickly, I ensure that solutions stay grounded in user and business value.

My Career Arc

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Companies I’ve Worked With

Leadership Testimonials

"After working with Matt as a peer, as a manager, and eventually as a colleague in different business units, I’ve had ample opportunity to admire his approach and effectiveness. He has a passion for his work and focuses on doing what’s right, and doing it well. He’s adept at boiling down complex topics to fundamental, understandable portions. His experience as a teacher gives him communication skills that translate well to client situations, including large unwieldy workshops. He can be trusted to take the reins on a project—no matter how ambitious or ambiguous—and deliver smart, thoughtful work without supervision. He is a good collaborator and an effective brainstorming partner as well. I’d be thrilled to work with Matt again."

Jeff Neely, MAVP of Design, IBM Z & LinuxONE

"Matt is one of those rare people who can teach without making you feel like a student. When we worked together at IBM Design, I was still learning the ropes, but he treated me as an equal—guiding, not just instructing. He made complex frameworks feel accessible and helped me adapt them in a way that clicked with clients. We tackled workshops together, passing the lead back and forth effortlessly. His ability to structure and distill knowledge was a game-changer for me, and I can honestly say I wouldn’t have been as successful in those early days without his mentorship. If you can work with Matt, take it—you’ll walk away sharper, more confident, and better equipped for any challenge."

Nathaniel AxiosInnovation Studio Leader

"Matt accomplished the seemingly impossible. He came into a fast moving, forward thinking organization and was able to fundamentally change how it approached the development of new product ideas. He adapted the concepts of Design Thinking to create a version that worked for the company and then set about to recruit, teach, guide, coach, and mentor cohort after cohort into Design Thinking Navigators, Experts, and eventually, Coaches. Very few people have had as a direct impact on how I approach my work day-to-day as Matt."

Leor GreblerPrincipal Product Manager @ Genesys | Agent Copilot

"Matt’s thought leadership and expertise were invaluable. Designing this session, which had complexity in the expected outcome and a very small window of time, was a big challenge. He not only managed to help us design a session that allowed cross-collaboration but also made sure we delivered a consistent experience across all breakouts."

Mercedes EscalaSVP Talent & Learning at Genesys

"What sets Matt apart as a Design Strategist is his ability to cut through complexity and drive meaningful change. He is a courageous leader and educator who doesn’t just deliver insights—he equips teams with the tools and mindset to sustain innovation long after his involvement. His approach is pragmatic, data-driven, and always focused on real business outcomes."

Sean PizelBusiness Training Design & Leadership | Business Transformation Catalyst | Design Thinking Authority | Learning Platform & Programs Architect & Strategist

'A personal highlight for Matt was his leadership with the iPhone 5 launch, when AT&T’s exclusive right to iPhone ended and we had to complete with Verizon. We created a count down to purchase microsite and enabled a seamless express upgrade experience for existing customers that out performed Verizon 5 to 1 in overall sales and activation, shocking critics and predictions of mass exodus from AT&T.'

Greg CarleyDirector of Product Design, Chaotic Moon Studios

Portfolio

Design Thinking at Genesys

Scaling the Practice of Empathy Across the Company

Design Thinking at Genesys

Scaling the Practice of Empathy Across the Company

Design Thinking at Genesys

Scaling the Practice of Empathy Across the Company

Design Thinking at Genesys

Scaling the Practice of Empathy Across the Company

Design Thinking at Genesys

Scaling the Practice of Empathy Across the Company

Design Thinking at Genesys

Scaling the Practice of Empathy Across the Company

Articles

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