Seth Godin TED Talk
Thursday, June 12th, 2008A friend sent me the link to Ted.com about a year ago. TED stands for Technology, Entertainment, Design and is a conference with a 20+ year history of bringing people together from those three worlds. Be careful if you go there. It will suck you in and you’ll lose hours of your life on the site. But, you might actually learn something, and you definitely will become inspired.
This talk is one of my favorites. An oldie, but goodie. Seth Godin, giving his thoughts on marketing. I am a big fan of Seth’s books and blog. In this TED presentation, he gives great examples of why the old model of reaching consumers has failed and where the “purple cow” approach succeeds.

