The best way we’ve heard branding defined is in The Brand Gap, by Marty Neumeier. Marty defines a brand as this: “A brand is not what you say it is. It’s what they say it is.” We couldn’t agree more.
A brand is more than just a logo, its the perception of your company the minds of your clients, customers and employees. Ultimately, that perception is out of your control. But what is in your control is the design aspect of your brand. And usually, when someone is talking about a “brand”, what they are really talking about is brand design.
What is brand design? Brand design is the systemized visual and verbal representation of your company. It’s the defined mission. The name. The tagline. The logo. The consistent look and feel of your marketing materials. Its all of those elements that are created to communicate those things that are unique about your company.
Developing comprehensive brand design for companies is what we are in business to do.
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Identity Systems / Graphic Guidelines / Rebranding / Small Business Solutions
