While we feel that a well designed identity should last the test of time, there are often times where a company needs their logo to be redesigned. Companies change. Companies evolve. Experienced design firms know how to take into account all the parameters surrounding a rebranding of an existing company.
Some of the key points surrounding a rebranding exercise:
Audit the existing marketing materials
Gaining an understanding of how the company is currently branded is essential.
Build internal consensus in key decision makers
Making sure all the key stakeholders are on board with the new direction is essential to creating a successful outcome.
Manage both the internal and external brand launch
Whenever there is equity in an existing brand—with employees or with customers—there needs to be careful though put towards how it is reintroduced. Managing that process takes an experienced hand.
