Small businesses and startups often have to market themselves using limited assets. They have to make hard decisions about where to allocate time and resources in just about every facet of their business. As marketers and designers who run a small business ourselves, we understand that challenge and have a solid track record of solving problems creatively—and under budget.
Marketing and design solutions for any small businesses should:
Legitimize your business image
Usually, a new small business is starting from scratch, with little or no brand recognition with their clients and customers, so whatever solution we come up with needs to communicate competency and stability.
Work within budget constraints
The design firm should stay on task and work on solutions that are practical, using the resources we have to work with. (That is not to say we don’t say “what if” for future options, as the business grows.)
Obtain maximum impact for the cost
Simply put, a design firm should take each client’s needs into consideration when it comes to deciding how best to solve their communication problem.
Convey the passion that you bring to your business
The best thing we like about working with small businesses is that they are always very passionate about their business. We are as well.
One example of our small business clients, Tigerlily Acupuncture, came to us with a blank slate. Our services included developing positioning, identity, print collateral and a web presence.
