| 1 |
 |
Research |
4 |
|
Implement |
|
|
• |
Identify and interview key decision makers |
|
|
• |
Design identity systems and standards |
|
|
• |
Define business goals |
|
|
• |
Design communication materials |
|
|
• |
Identify the audience(s) |
|
|
• |
Print/Produce/Program |
|
|
• |
Identify/analyze the competition |
|
|
• |
Audit existing communication materials |
| 3 |
|
Concept |
|
|
• |
Explore visual/verbal executions |
|
|
• |
Gather feedback |
|
|
• |
Refine solutions |
|
|
• |
Define direction |
